PRESENTED AT UBER ELEVATE SUMMIT 2018 IN LOS ANGELES.

The future of urban transportation.

It's closer than

you think.

Designing the future of urban short-haul flight service to connect neighboring towns and cities.

 

As of 2018, Dubai, Dallas and Los Angeles have agreed to realize the flight service. The first test flight will take place in 2020. It is expected to be available widely for public in 2023.

Project Brief.

As a part of Uber-sponsored project, we were tasked with creating a holistic experience for Uber Air through logistics, app, vertiport (terminal) and EVTOL designs to meet the given criteria, set by Uber Elevate team.

1. APP

UI/UX DESIGNED FOR EFFICIENCY

A digital user interface experience to promote fast-travel by the use of user-friendly design. The app is created to work seamlessly with other Uber services available currently or projected to be in the future.

2. VERTIPORT

OVER-WATER TERMINAL (WATERPORT)

A terminal built above a body of water that enables easy, organic navigations. The waterport accommodates passengers to use the service in the most calming yet efficient manner.

3. EVTOL

FRONT-EGRESS, LIFT & CRUISE, LOW-WING

A fast mode of transportation that provides passengers with safety, tranquility, and comfort. The eVTOL design provides the most optimal space configurations for people and things alike.

Dubai, U.A.E.

Location.

THE CAPITAL OF THE FUTURE

Meet

our team.

(IMAGE LEFT-RIGHT):

BACK: THOMAS WIBOWO, AJAY MENON.

FRONT: GEEMAY CHIA, ASTHA VAGADIA,  REMINGTON PLEWE.

 

Our multidisciplinary team came from different backgrounds from Undergraduate Product Design, Graduate Industrial Design to Graduate Transportation System Design. Our variety of interests range from consumer products, technology, brand lifestyle, experience design, to aerospace.

Phase 1

Together, we established stakeholders, conducted research and interviews, made future predictions and analysis, lay out logistics,

and finally developed variable ideations from the mild to wild.

Phase 2

THOMAS WIBOWO

Brand analysis and strategy, CMF, waterport interior.

AJAY MENON

Animation, rendering, Uber Summit representative.

GEEMAY CHIA

Team coordination, illustration, waterport exterior, presentation.

ASTHA VAGADIA

App design, UI/UX, security and technology, presentation.

Remington Plewe

Prototyping, EVTOL exterior and interior.

Personal Sketches.

Initial design ideation encompassing logistics, exterior, interior, overall experience from booking to arrival.

Deciphering Uber's

5 Core Pillars.

THE NOW

Realism, practicality, responsibility, and focus towards the masses —challenges the status quo for the sake of better humanity.

THE FUTURE

Optimism for the future that is built upon the dream of a better world as the common ground between Uber and the people of the world.

Value Propositions.

THE NOW

Uber offers shared modes of transportation that are highly effective, fast and logical so that everyone can spend their time and money on things that actually matter.

THE FUTURE

Uber, a de facto name in transportation, constantly reimagines and reinvents the way people move from point A to B to break the barrier created by physical distances. It connects the world as a little big planet to be explored and shared by all of its inhabitants.

Our Brand  Direction.

Our strategy to make Uber Air a distinct short-haul air travel service that provides the best experience for its customers.

SWOOPING, ORGANIC SILHOUETTES

Represent the futuristic, rapid nature of Uber Air.

WHITE CANVAS

Light, airy colors as the blank canvas to be 'painted' with accent lighting, colors, and motifs.

SCIENTIFICALLY FORMULATED

Science-based patterns and shapes to convey the pioneering technology offered by Uber Air to instill confidence.

INTENTIONAL CMF USE

Informed use of colors, materials, and finishes to instinctively drive customers to navigate through all the stages of the experience without the use of distracting wayfinding.

LOCAL INFUSION

The use of local touch to accentuate the mood and experience of a culture, —native or foreign.

NATURE-FUTURE RELATIONS

Futuristic interpretations of forms and functions existing in nature/

IMMACULATE DETAIL

Paying attention to the smallest detail to exhibit the carefulness and thoughts behind every move and decision.

The Final Design

Focused on Dubai, with scalability in mind. The designs below are meant to be used as the main inspiration for Uber Air brand across the globe.

 

The interior of the terminal focuses on intuitive wayfinding instead of explicit. Using elements of interior to organically guide passengers to find their way around and inside the terminal. Featuring both existing design by renowned furnishing companies and original concepts.

©THOMAS WIBOWO 2019. ALL RIGHTS RESERVED
UI/UX DESIGNED FOR EFFICIENCY
OVER-WATER TERMINAL (WATERPORT) FRONT-EGRESS, LIFT & CRUISE, LOW-WING
©THOMAS WIBOWO 2019. ALL RIGHTS RESERVED
UI/UX DESIGNED FOR EFFICIENCY
OVER-WATER TERMINAL (WATERPORT) FRONT-EGRESS, LIFT & CRUISE, LOW-WING
©THOMAS WIBOWO 2019. ALL RIGHTS RESERVED
UI/UX DESIGNED FOR EFFICIENCY OVER-WATER TERMINAL (WATERPORT) FRONT-EGRESS, LIFT & CRUISE, LOW-WING
©THOMAS WIBOWO 2019. ALL RIGHTS RESERVED