BLANK IMPACT

IDENTITY.

Redesigning Costco's Kirkland Signature to carefully show its premium feel, and  make it approachable  for the mid-market.

Kirkland Signature celebrates the brand as a trusted name  to lead the retail market and stay relevant for generations to come.

PACKAGING.

BRANDING.

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WHAT WE SEE

 

inflexible

outdated typography

intimidating colors

confusing mark

generic look

BREAKDOWN

 

costco is at the forefront among retail companies in the world when it comes to providing customer satisfaction and employee happiness rate.

 

Kirkland Signature's current identity does not reflect any of those qualities.

OUR SOLUTION

 

the mark is a combination of the letter 'K' and a check mark to replace the word 'signature'. It represents quality assurance and the astonishing variety of products offered by the brand. The rounded features make the mark more welcoming and friendly —with Gotham Rounded as the typeface to match.

moprph

ICONOGRAPHY + COLOR CODING

 

Using icons and colors to help customers distinguish Kirkland products more easily based on their product categories

REFRESHED SIGNATURE From chic feminine hygiene variety pack to refillable, dual-chamber shampoo/conditioner bottle, these competitively priced products are designed to showcase their (re)usability through graceful, unobtrusive presence.

SHAMPOO & CONDITIONER

Tired of having your conditioner run out first? With 2:3 ratio, this dual-chamber bottle is on your side. When you're done, simply replace the cartridge, rinse and repeat.

BAR SOAP TRAY

Stackable box of bar soaps consisting of transparent PETG cover, recycled HDPE base, and LDPE insert. You can display, use, and reuse this tray beautifully at your home.

ICY MINT MOUTH WASH

Keep your bottle of mouth wash hygienic! The  pullout cup nests neatly around the neck. To add to the convenience, the giant pump is made to dispense exactly the amount of mouth wash you need.

FEMININE HYGIENE PACK

Embrace your femininity elegantly. This pack consists of boxes of 80 pads, and 2 chic pouches of 16. And of course, reusable tray for all your beauty products.

AS FEATURED ON:

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©THOMAS WIBOWO 2019. ALL RIGHTS RESERVED