Brandblack is a brand that celebrates multiculturalism. Based in Southern California, it wears the mosaic of cultural diversity on its sleeve. It's the essence of modern America. The brand believes that beauty and purpose know no boundaries or ownership. This season proudly displays all that and beyond. Showcasing its American streetwear culture and athleticism at its core; accented with Japanese philosophy and a world of colors.
During this turn of the decade where the world is more divided than ever, all Millenials have grown into adulthood —becoming the new force to shape the lives of manyvvv. More mature look and mindset on life sink in. The desire to fit in is replaced with standing out and making for self. There's that aching to challenge the status quo. A craving based on nostalgic childhood memories where optimism and curiosity blooms. Yet there's a desire to wear the big boy pants, to make anything resembling youthful naivety less prominent and more subtle.
The new decade will bring hope where reality and dream, practicality and beauty, future and present, and everything opposite will collide to shape a bright new world.
A Skechers Performance internship project.
BRAND VISION FOR
A/W 19-20 COLLECTION.
Beauty and purpose know no boundaries or ownership.
Looking back to Brandblack's Southern California roots, this collection celebrates contrasting cultures and ideas into a mosaic of future nostalgia.