Born and raised in Indonesia, grew up in Canada, England and America, I have seen poverty and I have seen privilege. I was always aware of brands that had a large global presence but still found a way to provide common ground and a sense of excitement, regardless of economics or cultural differences.
I am in love with fashion and lifestyle, the opportunity to capture current trends and design engaging experiences that reflect a strong message and vision. Branding allows me to capture the confluence of design, business, psychology and culture in order to reflect what society needs next. I want to create elevated experiences where fashion and lifestyle meet and fuse and represent the voice of today.